Booked & Busy: 5 Salon Marketing Moves

Let’s be real—your balayage might be flawless, but if no one sees it, did it even happen?

Hi, I’m Lexi. I’m a content strategist here at Brang Magiq, and yes—I’ve spent more time scrolling through salon Instagrams than I care to admit. Whether you’re running a luxe hair haven or a cozy lash studio, your marketing should hit as hard as your blowouts. Here’s what’s working for our salon clients right now—and what you need to steal immediately.

1. Show the Process (Not Just the Pretty After-Pics)

Don’t just post the final look—give us a lil' BTS. Think foils, toning, blow-drying magic. People love the journey as much as the glow-up.

💡 Hot Tip: Post a Reel showing the transformation from roots to red carpet. Add trending audio = instant engagement boost.

2. Make Your Bio a Booking Machine

If your IG bio still says “DM to book”... girl, it’s 2025. Link your booking site. Add your location. Make it EASY. People are lazy—embrace it.

🔥 Magiq Move: Use a Linktree or Stan.Store to combine booking, promos, and testimonials in one sleek link.

3. Email Isn’t Dead (It’s a Secret Weapon)

Your inbox isn’t just for order confirmations and Sephora spam. Smart salon owners are using email campaigns to bring in repeat business—birthday discounts, monthly glam promos, VIP slots? Yes please.

💌 Our team helped a salon client get 67 rebookings off ONE email blast. You read that right.

4. Say Hi on Google Too

We love IG, but don’t forget Google’s watching. Make sure your Google Business profile is verified, has fresh photos, and has reviews that don’t sound like your cousin wrote them.

💄 Ask real clients for quick reviews right after an appointment—they’re still glowing and grateful.

5. Be the Face of Your Brand

Salon owners, your clients come for you. So don’t be shy—show your face! Go live while mixing color, do a “What’s in my cart” haul, or just vibe in your salon with a cute iced coffee. People love personality.

✨ Fact: One salon owner we work with doubled their following just by showing up once a week on Stories.

The Final Trim

Running a salon is wild—we get it. But you don’t need a million followers to win. You just need strategy, consistency, and a little Magiq (😉). If you ever feel stuck, that’s literally what we’re here for.

DM us. Send a carrier pigeon. Let’s get you booked, busy, and branded like a boss.

Want more tips like these? Follow @BrangMagiqHTX or hit us up to level up your salon’s glow-up.